Colgate and Palmolive both faced several challenges with their existing Amazon presence. Their product listings were scattered, lacked a consistent visual identity, and didn’t effectively communicate the brand’s value proposition. This resulted in low customer engagement and suboptimal conversion rates. Our team was tasked with creating a unified and visually appealing Amazon Brand Store that would not only showcase their products but also tell their brand story.
Process
- 1. Research and Discovery
- Conducted a thorough analysisof Colgate and Palmolive current Amazon listings, competitors’stores, and best practices forAmazon Brand Stores.
- Gathered insights from customer reviews and feedback to identifypain points and opportunitiesfor improvement.
- 2. Strategy and Concept Development
- Defined the goals and objectives of the Amazon Brand Store.
- Developed a strategic plan for thestore’s layout, content organisation,and navigation to ensure aseamless shopping journey viadetailed wireframes.
- Created a concept that emphasised storytelling, highlighting the brand’s history, innovation, and commitment to customer satisfaction.
- 3. Design and Development
- Designed a visually compelling layout that integrated Colgate and Palmolive brand identity.
- Developed custom graphics, banners, and product imagery that aligned with the brand’s messaging and showcased the products in an appealing way.
- Collaborated with the Amazon Brand Store platform to ensure the design was responsive and optimised for various devices.
- 4. Content Creation and Integration
- Crafted engaging copy and product descriptions that highlighted key features, benefits, and differentiators of Colgate and Palmolive products.
- Integrated videos, understanding Amazon’s limitations against certain animations and interactive elements to enhance the storytelling experience and engage users.
- Strategically organised product categories and sub-pages for easy navigation and discoverability.
Research
Wireframes
High-Fidelity
Outcome
The newly designed Amazon Brand Store for Colgate-Palmolive achieved remarkable results:
- Increased brand recognition and customer engagement on theAmazon platform.
- Improved conversion rates and higher average order values.
- Positive feedback from customers and stakeholders praisingthe enhanced shopping experience and cohesive brandpresentation.
This project showcased the ability to solve complex design challenges, align with a client’s brand identity, and create a visually appealing and effective online shopping environment that drove tangible business results.